If you have a new website and you have something UNIQUE, then make sure the world knows about it. This is one of the most cost effective ways of promoting your site.
How is this done ?
The answer to this is you need three things:
A properly written press release.
A list of appropriate media contacts.
A means for sending your release to the list (usually via fax, email, or postal mail).
To write a press release, you need to make sure your website is worth writing about - not just another website showing off your design skills but with no relecant content.
You must also make sure it is concise and to the point. Your title must catch the editors eye and you must say what you have to in the first 2 paragraphs. The rest of what you have to say can come afterwards, because if the editor is interested he will read on.
You must email, fax or post your press release to prospective editors. To do this you need to make your own list or buy a ready-made list.