Setting up your own newsletter

Setting up a newsletter is essential for successful internet marketing. It is a proven fact that 70% of sales are made after the 3rd, 4th or 5th follow-up, and without your prospects email addresses you won't get those sales. If you set up a newsletter your sales will explode.

To set up a successful newsletter you need 3 things.

1. A reason for your visitors to sign up
   
   
2. A way of formatting your newsletter so that is looks professional
   
   
3. Software to manage the subscribe and unsubscribe requests

Reasons to sign up to a newsletter

One of the best ways of getting visitors to sign up is to offer a free e-book, or the chance to win something. If you offer good content in your newsletter they will remain loyal subscribers, and this is where you can sell them your main product, or your affiliate products.

If you need a free ebook to give away have a look at the website downloads page. You can get these by downloading them and reading the instructions that come with it.

Formatting your newsletter

You will need to format your newsletter because many people set their email programs to only read 60 or 65 characters a line, which is a lot easier to read than 80. You also need to make the newsletter look professional. Ziney is a great little program which will help you keep track of your newsletters (eZines) and format them before you mail them out. You can get this great little tool here.

Software to manage your newsletter

You will need to be able to allow your website visitors to subscribe and un-subscribe automatically otherwise you will spend hours adding and subtracting email addresses. You have two different options depending on how much you know about setting up a scripts...

1. Use an autoresponder - this is actually the easiest and probably the best solution. An autoresponder takes care of all the subscribes and unsubscribes automatically, and a good solution will allow you to broadcast a message to all those who have subscribed. We use Aweber auto-responders. For more info click here ... http://auto-responders.aweber.com
...or try the free demo below...

AWeber Demo

Less Work - More Sales Sound good? AWeber's unlimited follow up autoresponders increase sales, lower costs, build lasting customer relationships, and increase your profits! Find out how with Unlimited Autoresponders.

Newsletter CGI scrip

2. Use a mailing software script like SubScribeMe - you will need to know some basic scripting in order to set up the scripts on your website... SubscribeMe