Link Popularity

• What is it?
• Why is it important?
• How to increase your link popularity

What is link popularity?

Link popularity tries to estimate how popular a website is compared to other websites in the same category.

Why is link popularity important?

When a search engine ranks your web page, it places a relevance on a number of different web page attributes, such as meta-tags, keyword density, and link popularity. The more weight your web page has compared to other pages found in a search, the higher it will rank. The objective is to return the most relevant results.

It is likely that pages that have many incoming links will be more relevant than sites with fewer incoming links - these pages have a higher link popularity.

Search engines place high importance on link popularity to rank web pages as it normally provides more relevant results.

However they also look at the quality of the incoming links, by ranking the relevancy of these incoming links. If the topic of the site with the link is the same as your site, then it is relevant, and the link will be valuable.

How to improve your link popularity

There are thee good ways to improve your link popularity.

• Links from related sites
• Social networking and online community sites
• RSS feeds

Links from Related sites - Contact websites related or complementary to your site and ask them to put a link on their page. Make sure the web page with the link is about the same topic as your page.

Links from community sites - Search engines are increasingly looking at is social networking and online community sites. It is a good idea to allow your site to be discussed or commented on, on sites like Digg, Stumble upon, Del.icio.us, etc... If a lot of people find your web page useful then it will have high visibility in that online community - more

RSS Feeds - offer an RSS feed from your website. If other sites put these RSS feeds on your site you will get good incoming links - however remember that your RSS feed must include content that is useful to the readers of the RSS feed.

My RSS Converter software - An HTML to RSS converter than can generate the RSS feed out of any web page. Perfect for both beginner and advanced users. Takes you through the process step by step. All you have to do is fill in some blanks.