Keyword Research Tools

Whether you want natural or paid search results you need to do your keyword research first. There is a 3-step process...

1. Research which keywords people are searching for
2. Optimize your web pages for those keywords
3. Build links to those pages

Keyword research service

SEO companies normally offer keyword research as part of their search optimisation services.

Keyword research tools

If you are doing this yourself, there are a number of free tools which can help you get started and identify which keywords to optimize on your web pages. You first need to check what words related to your product or topic people are searching for most.

Google Adwords Tool is free and is a good place to start. It will help you get keyword ideas and see what the relative search volume is for each word, as well as the amount of competition on paid search terms.

Next use Google Trends can then be used to compare your top most important words. This shows you in more details the volume of searches for particular keywords.

IBP software is a great all round SEO software which includes keyword research tools.

There are a number of pay per click search tools available, but a cheap one is Ad Word Analyzer. This keyword tool is similar to Google Adwords Tool but shows the more detail, and is better at analysing which keywords have a high search volume but very little competition.

Once you have this information, you can use these words to optimise the content on your web pages.